Maya Bennett
CRM & Marketing Automation Specialist
Maya designs CRM structures and communication workflows that make customer information easier to use. Her approach combines thoughtful segmentation, clear messaging, and manageable automation. She helps teams create relevant follow-up without overwhelming their audience or their staff.
Useful Personalization Without Unnecessary Data
Discuss how to make experiences relevant using information people intentionally share and actions that matter. Explore practical choices around data collection, preferences, access, and communication frequency.
Roadmap Presentations & Peer Feedback
Present the essential elements of your roadmap in a small group. Receive feedback on focus, feasibility, and measurement, then refine your first implementation step.
Email Journeys People Actually Want to Receive
Design an email sequence around audience needs and meaningful actions. Work through segmentation, timing, message purpose, and exit conditions to create communication that remains relevant as people progress.
Useful Personalization Without Unnecessary Data
Discuss how to make experiences relevant using information people intentionally share and actions that matter. Explore practical choices around data collection, preferences, access, and communication frequency.
Roadmap Presentations & Peer Feedback
Present the essential elements of your roadmap in a small group. Receive feedback on focus, feasibility, and measurement, then refine your first implementation step.
Email Journeys People Actually Want to Receive
Design an email sequence around audience needs and meaningful actions. Work through segmentation, timing, message purpose, and exit conditions to create communication that remains relevant as people progress.
Your CRM as a Shared Source of Customer Information
Explore how to organize contact records, tags, and lifecycle stages so your team can use customer information consistently. Learn how to reduce duplication and turn scattered interactions into useful context.
What Should You Automate First?
Assess potential automations by their value, effort, and impact on the customer experience. Design one useful workflow with a clear trigger, defined actions, and a point where human support should step in.
Your CRM as a Shared Source of Customer Information
Explore how to organize contact records, tags, and lifecycle stages so your team can use customer information consistently. Learn how to reduce duplication and turn scattered interactions into useful context.
What Should You Automate First?
Assess potential automations by their value, effort, and impact on the customer experience. Design one useful workflow with a clear trigger, defined actions, and a point where human support should step in.
Useful Personalization Without Unnecessary Data
Discuss how to make experiences relevant using information people intentionally share and actions that matter. Explore practical choices around data collection, preferences, access, and communication frequency.
Roadmap Presentations & Peer Feedback
Present the essential elements of your roadmap in a small group. Receive feedback on focus, feasibility, and measurement, then refine your first implementation step.
Email Journeys People Actually Want to Receive
Design an email sequence around audience needs and meaningful actions. Work through segmentation, timing, message purpose, and exit conditions to create communication that remains relevant as people progress.
Your CRM as a Shared Source of Customer Information
Explore how to organize contact records, tags, and lifecycle stages so your team can use customer information consistently. Learn how to reduce duplication and turn scattered interactions into useful context.
What Should You Automate First?
Assess potential automations by their value, effort, and impact on the customer experience. Design one useful workflow with a clear trigger, defined actions, and a point where human support should step in.