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Courses
Privacy by Design in AI Agents for Events
Learn to use AI responsibly and protect personal data in events.
Community
Find your people. Exchange ideas.
Ask questions and share ideas with peers in associations, events and technology.
One account. More ways to grow.
Join with your existing account. Community membership is free.
Tools & resources
Conference Lifecycle Challenge
Explore the decisions that shape an event, from audience acquisition to post-event value.
Play the challenge →Email Marketing with NotebookLM
Explore email marketing through multimedia learning and an interactive knowledge resource.
Explore the learning lab →Floor Plan Design
Explore an interactive floor plan as a starting point for event-space planning.
Explore the floor plan →Association Growth Audit
Review the connections between membership, events, marketing and organizational growth.
Explore the growth audit →Email Marketing Calendar
Bring more structure to your year-round communication and campaign planning.
Explore the calendar →Paid Ads Calculator
Explore how campaign costs, conversion and customer value affect acquisition.
Explore the calculator →Deep DAIV Podcast
Go beyond the usual talking points.
Fresh perspectives from people shaping the events industry.
Opens the Deep DAIV podcast website.
Latest articles
- Event Sponsorship Packages: Sell Outcomes and Prove ValueBuild event sponsorship packages around audience needs, clear deliverables and credible measurement. Includes a package framework and sponsor reporting plan.
- Best Revenue Streams for Established Professional AssociationsCompare membership, events, sponsorship, education, publications and professional services by member value, delivery effort and revenue potential.
- Paid Acquisition for Conferences: Tools, Budget and Registration ROIPlan conference advertising around completed registrations. Compare tool roles, model acquisition costs and build a practical campaign decision framework.
- An Association Revenue Model Framework for Medical SocietiesMap income, delivery costs, concentration risk and ownership with a practical revenue model framework for medical societies and a board decision checklist.
- Email Segmentation for Associations: Build a Member Lifecycle PlanBuild association email segments around membership, interests and completed actions. Includes a practical lifecycle framework and a measurement plan.
- Post-Event Email Marketing for Associations: A Practical Follow-Up PlanBuild a practical post-event email plan for your association: relevant follow-ups, membership journeys, automation rules and measurable next steps.